Connect and build an audience
Shortly after a web site goes live, the owner starts looking for their site among the Google search pages. If they can find their site, it soon dawns on them that they are a very long way away from the first page of search results and that there are many, many competitors in their class.
This raises the same question: how do I get to the top of the search results?
The owner concludes “If that happened my phone will ring with enquirers and or my email inbox would start filling with orders”.
Sounds like a simple enough question but the answer is by no means straight forward. Search engines use rules to rank web sites. These rules are part of an algorithm (equation) that determines how sites are rated against each other. There may be more than 100 rules in a search engine’s algorithm.
Here are some examples of a rule:
If a site links out to web sites or web pages with a high Google Page Rank, reward it with a better position.
If a site has had a domain name continuously registered for 10 years, and a competitor site hasn’t, reward the long-standing site with better position.
If a site has an unreciprocated (i.e. one way) inbound link from a page with high Google Page Rank, reward it.
If a site repeats a certain word or phrase, and especially if this word is found in link labels and headings, give that site better position on searches surrounding that phrase.
If a site links to pornography for a free for all links page, punish it.
… and so on and so on. Webmasters do not know exactly what all the rules are. They can not by definition because search engines keep changing them in an effort to deliver the best results to people searching. Also, this equation is the basis of their intellectual property and they are not about to tell the world how it operates.
Having said that the web development community tests different approaches and can confirm some general rules.
So if sites are ranked by a series of rules, maybe more than 100 in total, what should you do to get better performance on search engines?
Well, here it is in simple terms:
You need to change and update the content on your site very frequently… hence the trend toward blogging (article writing).
You need to foster inbound links from web sites with 4-5 Google Page Rank to your site. These links have to be themed, that is, allied to your topic in some sense. Linking out to top resources will help too.
Your site needs to be “optimized”. For the sake of brevity this means making all of the text content of your web site accessible to search engines and making sure your text presents the main keywords in your topic area over and over again.
You need to build an audience around your web site. This can be done with emailed newsletter, Facebook, Twitter and blogging. People are looking for interesting, current content or commercial offers.
You will need Google Adwords to get traffic to your site immediately while you apply other, slower strategies to get moving among the “natural” results.
That all sounds pretty time consuming doesn’t it?
But this web site offers the solution. We are offering you a bolt-on web-marketing programme priced for your budget. Each programme has the following activities and each of these will be tailored to your requirements:
- Email marketing.
This means building spam law compliant lists of contacts and making relevant offers to them. - Blogging.
This is adding a dynamic section to your web site and populating it with articles (sourced by us or written by you). - Adwords Campaign.
This is simply buying position on the Google search engine results pages. More you pay, the better position you get. - Inbound Links.
This is buying inbound links from pages with established Google Page Rank. - Social Networking.
Using Facebook and Twitter to build buzz around your product or service.
None of these things are particularly new – it is how they are combined and integrated that is special.
We will be taking an integrated approached: your email marketing will be integrated with your web site and blog for example. The exact science of what we will be doing for you is not disclosed on this web site. That is about our competitors, not you.
Market Leader
Payments and Commitments
To run a web-marketing programme on your behalf we will have to buy in subscriptions, pay for Google ads and inbound links. All these will be charged to us on a credit card and we will need a monthly payment from your by the first of the month by automatic payment to operate your programme.
The second commitment we ask of you is to commitment to a minimum of 12 months. Even buying links and ads will take time to deliver results and other strategies, like building email lists, take much longer to build up.
In Summary: You have a web site. Presently it delivers few sales and is not performing well on search engines. In other words it has a poor return on investment. Your time is best spent on your core business and you want to outsource marketing of your web site to a company with many years experience in building and positioning web sites. You can pay between $320 and $1,200 per month to create traffic to your site and sales.
If that sounds like the best way for you, then call us today on Ph 02 6699 3800, or complete the form below.
