You are ready for this service if…
The response mechanism is clear
Your site has a solid offering and the means of taking up that offer is very plain (“call us today”, “add to cart”, “book here”)
You can scale
You have to systems and staff in place to be able to receive and process more orders or enquirers.
You know your numbers
You will need to calculate the return on your investment (ROI). Your web sales will need to far exceed the cost to set a web site up and pay for marketing of the site. Do you know your average dollar sale? This will need to be high. Do you know your break even point?
You may further need a content management system to be able to respond quickly in the web-marketing context.
Ahead of the Game
You are ahead of the game if your site…
- Has been around a few years (continuous registration of your domain name)
- Was well built i.e. clean and valid code and no Flash
- Has plenty of optimised text in the clear (i.e. not text on images)
- You already have a dozen good inbound links and you link out to resources that your user group would value
- You have processes for updating your web site regularly
If that sounds like you, you are moving in the right direction.
